When he made his first fafiots (shoes with flexible soles for children) in his attic in Fougères in Ile et Vilaine,
Jean-Baptiste Martin Père (the father) did not expect his name to become one of the most famous brands in the French shoemaking industry.
Production of the first Louis XV model, with a manufacturing technique typically used for court shoes for women as we still know them today.
A Louis XV is a court shoe where the sole is fixed to the front of the heel and goes all the way down to the end of the shoe.
Construction of a modern factory on two floors. Production reaches 1000 pairs a day
Jean-Baptiste Martin (the son) takes over the company and strengthens her position as leader in the Louis XV model.
JB MARTIN develops abroad, relying on a common market based on a French high-end niche
(present on Old Bond Street, 5th Avenue, Königsallee, the Red Square, the Küfürstendamm, on Louise avenue in Zürich, in Tokyo, Stockholm, Sydney, Oslo, Montreal, Hong Kong, Casablanca, Dakar, ...).
Production of 4000 pairs a day, which is more or less a million pairs a year.
The company regroups 1200 employees, is present in 2500 outlets and realises 36% of its turnover from export. JB MARTIN has become the undisputed leader in Louis XV. Its success relies on a niche between the « high prestige » and the classic article.
Opening of the first JB MARTIN shop, boulevard des Capucines in Paris.
Launching of the brand Un Matin d'Ete, on a more casual note.
Launching of the brand Sans Interdit, with a younger and fancier spirit.
The Hachette Filipacchi Group gives the ELLE Shoe license to JB Martin, which, still today, ensures its development in France and Europe.
Launching of the CALCEA (« I walk » in latin) merchant website.
Closing of the Fougères workshop.
JB MARTIN is now entirely focused on a creating and distributing shoes for men, women and children, under its own name or under licence, on the 3 sites located in Fougères (Ile et Vilaine), Laventie (Pas-de-Calais) and Paris, the group's new headquarters.
The brand is present in its own stores and in franchises, in department stores, on the Internet (thanks to its website and to the largest specialised merchant websites), and in more than 600 retailer outlets.
It has spread in Europe, Russia, Australia, Africa, Singapore and in the Middle East. Every year, nearly 500 000 pairs of shoes for women are sold under all of the group's brands.
JB MARTIN celebrates its 90 years of success by re-editing nine iconic models, representing how the brand has accompanied women and fashion during almost a century of existence.
Thus, she further affirms her willingness to do so for the coming decades, on a quality-style-price niche which currently assures her one of the best reputations in the industry as well as the recognition of her profession.